UNIQUE FORMULAS
RESEARCH AND EXPERIENCE

Scientifically proven effects, transparency in the formulation, pure and concentrated active ingredients for delivery into the skin.

Free from: Petrolatums, Silicones, Parabens, Dyes, Synthetic perfumes.

COSMECEUTICS

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    WHAT IS COSMECEUTICAL

    The term "cosmeceuticals" was coined in 1980 by the American dermatologist Albert Kligman and indicates a series of products that constitute the evolution of common dermocosmetics: they are selected for real effectiveness, contain highly concentrated active ingredients and represent the cutting edge of cosmetology with their intrinsic characteristic of prevention and treatment.

    Pure and concentrated , cosmeceuticals use precious components that are actually linked to the concept of real effectiveness of the product and not to the emotional one. A cosmeceutical is therefore defined as that substance which, although presented in a pharmaceutical-cosmetic form (serum, cream, lotion, emulsion) and used on the skin as a cosmetic, presents an action similar to that of the drug.

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    INCI AND QUALITY

    Transparency in the formulation is of fundamental importance; in fact, an attentive consumer must learn to distinguish a good product from the ingredients it contains.

    Consulting the label is the first step to get information: password "lNCI".

    WHAT IS THE INCI?

    The INCI wording stands for "International Nomenclature for Cosmetic Ingredients", which is the international name used to indicate the different ingredients contained in cosmetics.

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    EVIDENCE-BASED FORMULA

    A method based on the evaluation of concrete and tangible results, based on evidence of effectiveness.

    Scientific evidence becomes the best strategy in selecting active ingredients for cutting-edge formulas, designed for deep delivery into the skin and a real anti-aging action.

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    100% ACTIVE - 0% HARMFUL

    The active ingredients of a cosmeceutical must be pure, concentrated and allow skin transpiration and must be able to penetrate deeply.

    WHAT CHARACTERIZES A COSMECEUTICAL?

    • Pure substances
    • High concentration
    • Scientifically proven effects
    • Transparency in formulation

Free from

Un cosmeceutico non deve contenere

Formule pure e concentrate, senza ingredienti superflui o potenzialmente irritanti: solo ciò che serve davvero alla pelle.

Siliconi

Rendono le texture piacevoli e setose, ma con un effetto artefatto: ostacolano la traspirazione cutanea e, nel tempo, favoriscono disidratazione, irritazioni e invecchiamento precoce. Spesso mascherano formule poco efficaci sul fronte anti-age.

Parabeni

I conservanti più diffusi in cosmetica: studi recenti ne hanno evidenziato una possibile interferenza a livello endocrino, oltre a una maggiore incidenza di reazioni allergiche e irritative.

ColorantiCI + numero nell'INCI

Servono solo a colorare il prodotto: del tutto inutili per la pelle e spesso coinvolti in reazioni indesiderate.

Petrolati

Derivati del petrolio senza alcuna utilità per le cellule cutanee e, secondo diversi studi, potenzialmente nocivi se usati a lungo. La cosmetologia avanzata li sostituisce con materie prime di origine vegetale.

Profumi sinteticiParfum, fragrance

Tra le principali cause di sensibilizzazione allergica e dermatiti da contatto; con l'esposizione al sole possono favorire la comparsa di macchie.

Come riconoscerli? Leggi sempre l'INCI, la lista degli ingredienti in etichetta: è il primo passo per scegliere un cosmetico davvero efficace.